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Aaru develops AI-powered simulation tools that model consumer behavior through synthetic demographic and geographic agents. Based in New York City, the company enables businesses to test marketing strategies, product launches, and market scenarios without costly real-world experimentation. Aaru's platform generates virtual populations that mirror actual consumer segments, allowing organizations to predict purchasing patterns, optimize targeting approaches, and assess market potential across different demographics and locations. The technology addresses growing demand for data-driven decision-making while reducing reliance on traditional focus groups and market research methods. Aaru continues expanding its simulation capabilities to serve enterprise clients seeking predictive consumer insights.
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