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AppsFlyer Ltd. operates a leading mobile attribution and marketing analytics platform that enables app marketers to measure and optimize their user acquisition campaigns. Founded in 2011 and headquartered in Herzliya, Israel, the company provides comprehensive tracking solutions for mobile app installs, user behavior analysis, and cross-platform marketing attribution. AppsFlyer serves over 12,000 technology companies globally, including major brands and mobile-first businesses seeking to understand their marketing ROI and user journey analytics. The platform processes billions of app interactions daily, establishing itself as a critical infrastructure provider in the mobile app ecosystem. AppsFlyer continues expanding its privacy-focused attribution capabilities amid evolving mobile advertising regulations.

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