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Braze, Inc. operates a comprehensive customer engagement platform that enables marketers to deliver personalized, real-time cross-channel messaging campaigns. Founded in 2011 and headquartered in New York, the company serves enterprise clients across various industries with its B2B marketing automation software. Braze's platform distinguishes itself through advanced data analytics capabilities and sophisticated segmentation tools that allow brands to orchestrate coordinated messaging across email, mobile push, in-app, SMS, and web channels. The company has established a strong market position among Fortune 500 companies seeking to optimize customer lifecycle management and drive engagement through data-driven personalization strategies.
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