Census operates a reverse ETL platform that enables organizations to synchronize data from their data warehouses to operational business applications including sales, marketing, and customer support tools. Founded in 2018 and headquartered in San Francisco, the company has established itself as a key player in the modern data stack ecosystem by addressing the critical challenge of operationalizing warehouse data. Census achieved a $630 million valuation, reflecting strong investor confidence in the reverse ETL market opportunity. The company continues to focus on expanding its data activation capabilities, helping enterprises bridge the gap between their analytical infrastructure and operational workflows.