Fanvue operates a subscription-based platform that enables content creators to monetize their work and engage directly with their fan base. Founded in 2021 and headquartered in London, the company positions itself within the rapidly expanding creator economy sector, providing tools for creators to build sustainable revenue streams through paid subscriptions and fan interactions. Operating under the legal entity Shift Holdings Ltd, Fanvue competes in a market increasingly focused on creator empowerment and direct-to-fan monetization models. The platform continues to develop its creator-focused features while expanding its user base in the competitive subscription content space.