Gusto operates a comprehensive payroll and HR platform designed specifically for small and medium-sized businesses, enabling automated employee and contractor payments, tax compliance, and benefits administration. Founded in 2011 and headquartered in San Francisco, the company has established itself as a leading fintech solution in the fragmented SMB payroll market. Gusto achieved unicorn status with a current valuation of $9.5 billion, reflecting strong investor confidence in its scalable business model and recurring revenue streams. The company continues expanding its full-service HR capabilities, positioning itself as an integrated people operations platform for growing businesses.