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Italic operates as a direct-to-consumer retailer specializing in resort-grade home essentials and luxury household textiles. Founded in 2018 and headquartered in Los Angeles, the company differentiates itself by offering high-quality home goods typically found in premium hospitality settings directly to consumers through its e-commerce platform. Italic's business model eliminates traditional retail markups by sourcing products directly from manufacturers, enabling the company to provide luxury-grade items at accessible price points. The company focuses on curating a selective range of home essentials including bedding, bath linens, and decorative accessories, targeting consumers seeking hotel-quality products for their personal residences.
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