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Iterable develops customer communication software that enables marketers to create and deliver personalized messages across multiple channels including email, SMS, push notifications, and in-app messaging. Founded in 2013 and headquartered in San Francisco, the company serves as a comprehensive marketing automation platform for B2B enterprises seeking to optimize customer engagement throughout the lifecycle. Iterable has established itself as a significant player in the competitive marketing technology sector, achieving a $2 billion valuation through its growth trajectory. The company continues focusing on expanding its cross-channel capabilities and enhancing AI-driven personalization features to help brands deliver more targeted customer experiences.
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