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Primer operates an automation platform that enables merchants to unify and optimize their payment infrastructure across multiple providers and channels. Founded in 2019 and headquartered in London, the company addresses the complexity of modern payment stacks by providing a single integration point for businesses to manage, route, and optimize transactions. Primer's platform allows merchants to experiment with different payment methods, reduce failed transactions, and improve conversion rates through intelligent routing. With a current valuation of $425 million, the B2B payments company continues expanding its automation capabilities to help enterprise clients streamline their payment operations and enhance customer checkout experiences.
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