Prolific Academic Ltd. operates a specialized platform that connects researchers and AI developers with vetted participants for high-quality data collection and labeling services. Founded in 2014 and headquartered in London, the company has established itself as a trusted intermediary in the B2B gig marketplace, serving academic institutions, technology companies, and AI development teams requiring reliable human-generated data. The platform emphasizes participant quality and research integrity, differentiating itself from traditional crowdsourcing platforms through rigorous vetting processes and academic-grade standards. Prolific continues to expand its services to meet growing demand for ethical data collection in AI training and academic research applications.