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Roster Technologies, Inc. operates a specialized dashboard platform designed for Sales Operations teams to monitor sales representative behaviors and correlate them with performance outcomes. Founded in 2015 and headquartered in New York, the company serves the B2B market by providing analytics tools that bridge the gap between sales activities and results. Roster's platform enables organizations to identify which sales behaviors drive success, allowing for more strategic coaching and performance optimization. The company focuses on helping sales operations professionals make data-driven decisions to improve team effectiveness and revenue generation through behavioral insights and outcome tracking.

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