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Samba TV develops analytics software that provides real-time television viewership measurement across smart TVs and connected devices. The San Francisco-based company leverages automatic content recognition technology to deliver granular audience insights and viewing behavior data to advertisers, content creators, and media companies. By capturing viewing patterns from millions of opted-in smart TV households, Samba TV offers advertisers precise targeting capabilities and measurement solutions that bridge traditional TV and digital advertising ecosystems. The company continues to expand its data intelligence platform, focusing on enhancing cross-screen attribution and providing comprehensive audience analytics in an increasingly fragmented media landscape.
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