Udaan operates India's largest B2B marketplace, connecting small and medium business retailers with wholesalers across fast-moving consumer goods, electronics, and apparel categories. Founded in 2016 and headquartered in Bengaluru, the company has established itself as a leading digital commerce platform serving India's fragmented retail ecosystem. By digitizing traditional wholesale relationships, Udaan enables efficient price discovery, streamlined ordering processes, and improved supply chain management for millions of small retailers nationwide. The platform addresses critical inefficiencies in India's retail distribution network, positioning itself as essential infrastructure for the country's evolving digital commerce landscape and SMB modernization efforts.