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BeReal operates a social media platform that encourages authentic sharing through simultaneous front and back camera photography, prompting users to capture unfiltered moments of their daily lives. Founded in 2020 and headquartered in Paris, France, the company has distinguished itself in the crowded social media landscape by prioritizing spontaneity over curated content. The app gained significant traction among younger demographics, particularly during 2022, when it experienced viral growth and became one of the most downloaded social applications globally. BeReal continues to focus on maintaining user engagement while exploring monetization strategies and expanding its authentic social sharing ecosystem internationally.
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