Bluesky Social operates a decentralized social media platform that allows users to share short-form content including text, images, and videos. Founded in 2021 and headquartered in Seattle, the Public Benefit Corporation differentiates itself through its decentralized architecture, offering users greater control over their data and content distribution compared to traditional centralized platforms. The company emerged from Twitter's internal research initiative before becoming an independent entity. As a relatively new entrant in the competitive social media landscape, Bluesky focuses on building its user base while developing its decentralized protocol technology to create an alternative social networking ecosystem.