Citymall operates a social commerce marketplace targeting Tier II–IV cities across India, leveraging local community leaders to drive customer acquisition and engagement. The Gurugram-based platform addresses the unique shopping behaviors and preferences of smaller Indian cities, where traditional e-commerce penetration remains limited and trust-based recommendations carry significant influence. By empowering local influencers and community leaders as intermediaries, Citymall creates a more personalized and culturally relevant shopping experience for underserved markets. The company focuses on expanding its network of community partners while enhancing its technology platform to capture the growing digital commerce opportunity in India's emerging urban centers.