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eToro operates a social trading platform that enables retail investors to trade stocks, cryptocurrencies, and forex while following and copying successful traders' strategies. Founded in 2007 and headquartered in Tel Aviv, the company has differentiated itself by combining traditional brokerage services with social networking features, allowing users to interact, share insights, and automatically replicate trades from top-performing investors. The platform has attracted millions of users globally across multiple regulated markets, establishing eToro as a prominent player in the social trading space. The company continues expanding its product offerings and geographic reach while enhancing its technology infrastructure.
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