Farmers Business Network operates an e-commerce platform and analytics tool that enables farmers to purchase agricultural inputs and access data-driven crop insights. Founded in 2014 and headquartered in Menlo Park, the company leverages aggregated farm data to provide transparent pricing, product recommendations, and yield optimization strategies to agricultural producers. The platform creates a network effect by collecting anonymized farming data from its user base, which it analyzes to deliver personalized recommendations and market intelligence. FBN's direct-to-farmer model bypasses traditional agricultural retail channels, offering competitive pricing on seeds, fertilizers, and crop protection products while providing actionable insights to improve farm profitability and operational efficiency.