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FirstCry operates India's largest marketplace for baby and kids' products, combining a comprehensive online platform with an extensive nationwide retail network. Founded in 2010 and headquartered in Pune, the company has established itself as the dominant player in India's organized baby care market through its omnichannel approach. FirstCry serves millions of parents across India, offering over 40,000 products from international and domestic brands spanning clothing, toys, feeding essentials, and childcare items. The company continues expanding its physical retail footprint while strengthening its digital capabilities to capture the growing demand from India's increasingly affluent and digitally-savvy parent demographic.
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