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FullStory operates a comprehensive digital experience analytics platform that captures and analyzes user behavior across websites and mobile applications. Founded in 2014 and headquartered in Sacramento, the company provides businesses with detailed session recordings, heatmaps, and behavioral insights to optimize customer experiences and identify conversion barriers. FullStory's platform differentiates itself through its ability to automatically capture every user interaction without requiring manual event tagging, enabling retroactive analysis of customer journeys. The company serves enterprise clients seeking to improve digital product performance and user engagement. FullStory continues focusing on expanding its analytics capabilities and strengthening its position in the growing digital experience optimization market.
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