Glossier, Inc. operates as a direct-to-consumer beauty brand specializing in skincare, makeup, body care, and fragrance products. Founded in 2014 and headquartered in New York, the company has established itself as a digitally-native beauty disruptor that prioritizes minimalist aesthetics and community-driven marketing. Glossier built its brand through social media engagement and word-of-mouth marketing, cultivating a devoted customer base particularly among millennial and Gen Z consumers. The company operates primarily through its e-commerce platform at glossier.com while also maintaining select retail locations. Glossier continues to expand its product portfolio and explore omnichannel retail opportunities.