Gupshup develops messaging software that enables businesses to conduct personalized, two-way conversations with customers across multiple communication channels. Founded in 2004 and headquartered in San Francisco, the company serves the ecommerce, B2B, and marketing automation sectors through its conversational marketing platform. Gupshup's technology allows enterprises to integrate messaging capabilities into their customer engagement strategies, facilitating real-time interactions through various digital touchpoints. Operating under the legal entity Gupshup Technology India Private Limited, the company focuses on helping businesses transform their customer communication approaches by leveraging automated yet personalized messaging solutions that drive engagement and conversion across diverse industry verticals.