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Imprint operates a co-branded credit card platform that enables brands to launch customized rewards programs for their customers. The New York-based fintech company differentiates itself by providing white-label credit card solutions that integrate seamlessly with brand ecosystems, allowing merchants to deepen customer relationships through tailored financial products. Founded in 2020, Imprint has positioned itself in the growing embedded finance market, where traditional financial services are integrated directly into non-financial platforms. The company focuses on serving brands seeking to enhance customer loyalty and generate additional revenue streams through proprietary payment solutions and rewards programs.

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