JUUL Labs, Inc. develops and manufactures vaporizer devices and nicotine pod systems designed as alternatives to traditional combustible cigarettes for adult smokers. Founded in 2017 and headquartered in Washington, the company pioneered a sleek, user-friendly e-cigarette design that rapidly captured significant market share in the vaping industry. JUUL's proprietary nicotine salt formulation and distinctive pod-based delivery system differentiated it from conventional e-cigarettes, driving explosive growth in its early years. However, the company has faced substantial regulatory scrutiny and litigation related to youth usage concerns, leading to significant operational restructuring and a strategic pivot toward harm reduction research and responsible marketing practices for adult consumers.