Klar operates as a digital neobank in Mexico, providing app-based credit cards and personal loans to underserved consumers. Founded in 2018 and headquartered in Mexico City, the company targets Mexico's large unbanked and underbanked population by offering accessible financial services through its mobile platform. Klar differentiates itself by leveraging alternative credit scoring methodologies to extend credit to customers traditionally excluded from conventional banking services. The fintech company has positioned itself as a key player in Mexico's rapidly growing digital banking sector, focusing on financial inclusion and democratizing access to credit products for emerging market consumers seeking modern banking solutions.