Marshmallow Financial Services Limited operates as a specialized insurtech company providing motor insurance solutions primarily targeting migrants to the UK. Founded in 2017 and headquartered in London, the company addresses a significant market gap by offering car insurance to individuals who traditionally face challenges obtaining coverage from established insurers due to limited UK credit history or driving records. Marshmallow leverages technology and alternative data sources to assess risk more accurately for this underserved demographic. The B2C-focused platform has positioned itself as a leading digital-first insurer in the migrant insurance segment, focusing on expanding its customer base and refining its risk assessment capabilities.