Rokt operates an advertising network SDK that enables ecommerce platforms to display targeted third-party offers during the checkout process. The company's technology leverages machine learning to optimize offer relevance and conversion rates, creating additional revenue streams for merchants while enhancing customer acquisition for advertisers. Founded in 2012 and headquartered across New York and Australia, Rokt has established partnerships with major ecommerce brands and achieved a $3.5 billion valuation, positioning itself as a leader in the transaction marketing space. The company continues expanding its platform capabilities and global merchant network to capture growing demand for performance-based advertising solutions.